A promotional AI film for NESS, marking the launch of a new internal system at the Ministry of Construction and Housing.
Concept Development | Storyboarding | Character Design | AI Video | Editing & Animation
The Project
A promotional film to introduce the Ministry of Construction and Housing’s new internal assistance system and communicate the change it would bring to employees’ day-to-day work. The film was screened at the system’s go-live event.
The Concept
The film follows an employee moving from a slow, outdated workplace to a modern, efficient 3D environment that brings the transformation to life
The Outcome
By combining storytelling with a relatable character, the film made an internal technology change accessible and turned the launch into a meaningful employee moment.
