A promotional AI film for NESS, marking the launch of the SAP WAY UP system.
Motion Branding | Concept Development | Character Design | AI Video | Editing & Animation
The Project
Netivei Israel launched SAP WAY UP, a cloud-based SAP S/4HANA solution delivered through a major digital transformation led by NESS. I created the launch film to explain the project’s significance in a clear, engaging and memorable way.
The Challenge
How to turn complex systems and processes into an accessible visual story.
The film needed to reflect both organisation's professionalism, communicate the transformation’s scale and create a strong sense of progress.
The Concept
The story follows an employee entering a futuristic vehicle and travelling from familiar roads into a new cloud-based environment. Along the journey, she discovers intelligent interfaces, enterprise search, real-time information and an AI assistant. The road became a metaphor connecting Netivei Israel’s identity with a smarter, technology-driven future
The Outcome
The launch film turned a complex technology project into a clear, memorable story of innovation, progress and a smarter way forward.
